The original Star Wars movie premiered on May 25, 1977.
Long ago, in a galaxy far, far away…
when living in Berkeley, in November 1976, I picked up a new science fiction novel, “Star Wars: From the Adventures of Luke Skywalker” by George Lucas. I did not know then that it was ghost-written by Alan Dean Foster, a famous sci-fi writer.
The following May, the movie initially debuted in only 40 theaters nationwide, with little of the advanced fanfare we are used to today. But word of mouth spread fast, and when I heard it was showing at the Coronet Theater in San Francisco, I went the first week it was out with my buddies — the line to get in stretched around the block, even during that first week.
When I first saw the Imperial Star Destroyer come across the screen after the title scroll, I yelled out, “I’m impressed!”
A reporter stopped me for a radio interview on my way out of the theater. “Did you think it was fun?” As I began to explain its relative place among Science Fiction novels and films along with its place as a space opera… he interrupted again and asked,
Q: “But was it fun?”
A: “Yes, it was fun,”
… I replied, but it was so much more. I would return several times to see it again. Star Wars ran there at the Coronet for 29 weeks. The new Star Wars movies now open in over 10,000 theaters in the US. How times have changed.
Star Wars Movie
The original Star Wars was not expected to be a success, far from it. The studio was not optimistic; hence only 40 opening theaters. The head of 20th Century Fox was Alan Ladd, Jr. He agreed to produce the film with an initial $8M budget because he was impressed with George Lucas’ 1973 film American Graffiti.
Even Lucas was not hopeful. Instead of attending the opening, he went to Hawaii with his friend Stephen Spielberg to commiserate. While there, they conceived of the Indiana Jones movie, named after Lucas’ dog, which was subsequently filmed there. It would make Harrison Ford a much bigger star than he would have been as just Han Solo.
Success of Star Wars
The general pessimism about the movie allowed George Lucas to take a small salary, but he negotiated the retention of a sizable chunk of the merchandising rights. That first book turned into a book empire. The Star Wars Expanded Universe also includes comic books and games — board, video, online, and computer — plus TV shows and movies. There were t-shirts, toasters, lightsabers, bottle openers, headphones, tape dispensers, popcorn makers, action figures, watches, cups, pens, slippers, and class rings.
And shower curtains, lunch pails, and Underoos. The movie, in 1977, was considered either the #1 or #2 highest-grossing film of all time, perhaps behind Gone with the Wind, adjusted for inflation.
Though George Lucas sold his Lucasfilm production company for $4B a few years ago to Disney, the total value of the franchise is over $30B. And Lucas holds the second-largest block of Disney stock after the Steve Jobs family, who sold Pixar to Disney.
The Star Wars movie franchise has been the most successful in history until Marvel Studio’s recent rise (now also owned by Disney.)
Star Wars at Disney
In recent years, Disney has opened “Star Wars: Galaxy’s Edge” 14 acres of themed land at Disneyland and Walt Disney World. I visited the one in Disneyland last week. The newer ride, “Rise of the Resistance,” is stunning, as shown below. What’s funny is that the Disney cast members, who are usually cordial and friendly, need to be mean when dressed like First Order soldiers. When arriving at the hanger, we were told:
“Move along, nothing to see here.”
…as dozens of armed stormtroopers stood before the portal, exposing a Star Destroyer sailing by.
Non-canonical Order of Star Wars
I’ve recently re-watched the previous films, in what is called Machete Order: Episodes IV, V, II, III, VI. Why this order? The prequel trilogy is essentially a backstory. Everything in Episode I that you need to know gets mentioned in Episode II. Episode III then provides more impact to Episode VI.
J.J. Abrams, who had a successful run at the recent Star Trek reboot films, co-wrote, directed, and produced Episode VII. There is an unnecessary rivalry between Star Trek and Star Wars in popular culture, but I like both. Star Wars differs from Star Trek in that the former spends less time on science and features “lived-in” spaceships that are not military-clean. Its themes are different, as well. While Star Trek always mirrored current-day political and social issues, Star Wars takes a more heroic or epic approach.
Star Wars Saga
Star Wars: Episode VIII — The Last Jedi, which I reviewed at the link, was written and directed by Rian Johnson, who took yet another direction from J.J. Abrams and did not answer all of the questions posed in Episode VII.
For the final film of the saga Star Wars: Episode IX — The Rise of Skywalker, which I reviewed at the link, J.J. Abrams again took the writing and directing reigns and put the saga back on track as it concluded.
In April, Disney announced another trilogy for the saga would be coming.
Non-saga Star Wars
Meanwhile, other films that are non-saga “anthology” movies from the Star Wars universe include the prequel to Episode IV, Rogue One: A Star Wars Story, which I reviewed at the link, and Solo: A Star Wars Story, which was not worth reviewing.
Star Wars and The Power of Myth
It’s well known that George Lucas favored Joseph Campbell’s Power of Myth and the Hero’s Journey. The first Star Wars movie picks up that motif as Luke wants
“to become a Jedi like my father before me.”
Themes of:
(Jedi) knights of the Roundtable
squires (padawans, apprentices)
a fair Princess (Leia) to be rescued
harken back to King Arthur’s court. In that way, it plays more to fantasy themes than traditional sci-fi themes.
And because it was “A long time ago in a galaxy far, far away” rather than the future, you see a parallel with the fall of the Roman Senate and its Republican form of government, to be replaced by a Galactic Empire and a dictatorial power-hungry Emperor.
We’ll see what the future holds for long ago, in a galaxy far, far away.
Bill Petro, your friendly neighborhood historian
billpetro.com
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